My name is Lara Richmond and I am a Project Manager and Interior Designer based in the San Francisco East Bay. I have been remodeling homes for 15 years across markets in Washington, D.C., New York, and San Francisco. I fell in love with residential remodeling during the renovation of my first home, and moved on to study design and architecture at George Washington University. I believe that our external environment has a tremendous impact on our emotional and physical well-being, and I feel good every day about helping people create beautiful and functional spaces for themselves and their families.

I live in a mid-century house in the hills with my husband and our youngest of three boys. With two children launched, I now have more time to travel, see friends, and work on my own home projects. With a fixer-upper of my own, I am never short of weekend activities! I also enjoy all that northern California has to offer, including beaches, wine-tasting, and hiking in the majestic redwood forests.

East Bay

Lara Richmond

Project Director

I'm honored to have built a business on referrals from clients who value my talent, integrity, and work ethic. Being featured in Architectural Digest by my peers was a privilege that resonated with me on the importance of collaboration. Having spent over 25 years in the residential and investment markets, I keep my clients’ best interests in mind while working diligently to add value to their properties. My experience as a creative and trusted residential designer and licensed general contractor has given my clients an edge in the home buying or selling processes.

In my freetime, I've enjoyed traveling to off the beaten track destinations. Traveling Africa, Asia, and Europe. I've always enjoyed meeting locals and educating myself on their art and culture. Here in the US, I support and volunteer with charitable organizations including The Alzheimer's Association, Habitat for Humanity, and various women's shelters. And most importantly, I have two amazing adult children that I couldn't be more proud of!

Santa Barbara

Marcie Greenberg

Cygridh Rooney

Author

Mackenzie Kirk

Transforming interior and exterior spaces has been a core passion in my life for as long as I can remember. I grew up in a small mountain town in the heart of Northern California where resources were limited, but inspiration was plentiful! I started my design journey in Newport Beach at the Interior Designers Institute and have continued on that path for the last 20 years. In that time I have worked in all facets of real estate and design and have done everything from real estate and flipping houses to home staging and interior and landscape design for both residential and commercial clients.

I currently reside in the Covina Hills area in Southern California with my husband, two kiddos, and two dogs, in a classic 1941 California ranch home that is always in some state of remodel. When we’re not out in the garden working, we love to travel, go to concerts, and spend time enjoying delicious food and wine with our wonderful friends and family. I look forward to working on your project and hope to help you realize the true potential of your home.

Other

Anna Abdo

My fascination for planning and design has been evident since my childhood. My professional experience began soon after graduating from the University of San Diego with a BA in Architecture and International Business. I have worked as a residential and commercial interior designer and project manager and have managed and staged homes as well. I have a practiced eye for what makes a home sell.

I have been fortunate enough to travel extensively—I never miss out on a chance to explore— and the more I see the world, the less I believe in a formulaic design methodology. Instead I follow a client-centric approach, helping my customers strengthen their personal connections to their spaces. I embrace an eco-conscious methodology and creative aesthetics.

I am proud to have been born and raised in San Francisco. When I’m not working, I’m enjoying the endless restaurants the city has to offer, planning my next trip to somewhere I haven’t yet been, or escaping it all with a retreat into nature.

Peninsula

Anelise Hunziker

I am a project manager and interior designer based in Los Angeles. At the age of 20, I started to flip houses and fell in love with all things interior design, so I decided to further my education and attend NYIAD. I have been in the industry now for eight years specializing in residential, commercial, and exterior spaces as well. Interior design has always been a strong passion of mine, one I’m so grateful to have found at such an early age. Turning my client's home into a space they look forward to coming home to makes me passionate about my job.

As a former professional figure skater for 17 years, I'm always trying to stay active in all aspects of my life. In my free time, I like to snowboard, go on hikes with my four huskies, and attend hot yoga class with my girlfriends. My husband is a General Contractor, and I love to partner with him to flip houses and do renovations on our own home. With a newly remodeled home and still small projects being done, we're always staying busy!

Hayley Kidd

I’m passionate about art and design as well as management organization, which led me to obtain my Bachelors degree in Visual Communication design, and later an MBA, from the University of Bradford in the UK. My professional experience in design and project management started in 2007, when I oversaw large resort hotel design projects as well as custom private residential remodels.

As a project manager, I offer extensive remodeling project experience and manage the entire process from initial consultation and needs assessment to plan development/execution, collaboration with architects and contractors, and selection of finishes, architectural elements, and accessories. My approach to design is to achieve the perfect balance between visual style and functional space. I work on projects of all sizes and kinds, including space planning, kitchen and bath design, furnishings, color consultations, finish selections, and overall project management.

After traveling to so many cities, living in quite a few, and experiencing their different cultures, I believe the Bay Area is one of the best places you can live in. I love the weather, the food, and what nature here has to offer. When I’m not working you’ll find me either hiking in the middle of the redwoods or sitting in front of my easel, painting.

Azary Khalfan

My journey into the Design and Construction world started at a young age, driven by my passion for art and creativity. This ultimately led me to pursue and obtain my Interior Design Master's degree in Italy. Having completed my studies in Europe and gained valuable experience, I felt fully confident in pursuing my dreams in the design and construction industry. My extensive experience in Design and Construction management began in 2006, working with clients from around the world and later moving into the Real Estate market.

I enjoy being an Interior Designer because it allows me to combine my passion for creativity, aesthetics, and functionality. Nothing is more thrilling than working closely with clients to understand their vision, then bringing that vision to life through thoughtful design, material selection, and spatial planning. Owning my own business allows me to make my own decisions, create something from scratch, and see my hard work directly pay off. It's incredibly rewarding to build something that reflects my values and to have a positive impact on my community.

Outside of work, I am passionate about traveling, photography, and cooking. Living in Europe gave me the opportunity to immerse myself in diverse cultures while pursuing these lifelong interests.

Angela Kvetiki

I began my Interior Design journey when I realized how much people’s environments affect their well-being. I started this passion of mine by helping clients all across the country source furnishings, finishes, and decor. Since then, I have been designing remodels with a focus on kitchens, bathrooms, and laundry rooms big and small. It is important to me to create a space that is not only beautiful but functional and well thought out. Whether I’m designing to appeal to the masses to increase market value or working with homeowners to create their dream environment, I love doing it all.


I have a love for photography and fashion. In my personal time, when I am not designing, I’m going on hikes with my dog, traveling to tropical places, or enjoying time with friends and family!

Brooke Moore

Designer

Design is where structure meets soul for Ethan—a creative engineer who transforms houses into homes through precision, intuition, and inspired collaboration.

Ethan’s design journey didn’t begin in a classroom, but with a 100-piece LEGO set on a childhood floor in Los Angeles. That early spark—building pyramids, cars, and houses from simple blocks—ignited a lifelong passion for possibility and led him to study Civil Engineering, laying the groundwork for a career in construction and real estate development.

Throughout his career, Ethan has guided projects across single- and multifamily housing, hospitality, and community-focused spaces. He leads every stage—from permitting and design coordination to investor relations and full project delivery—with a thoughtful, people-first mindset. His leadership style balances disciplined operations and timeless design, forming spaces that foster connection and purpose.

Whether leading schematic design sessions, navigating city approvals, or collaborating with clients and trades, Ethan approaches every interaction with heart, clarity, and intention. For him, it’s never just about building structures—it’s about bringing visions to life and shaping environments that people proudly call home.



Ethan Smith

Lida is the founding principal of ReVe Partners and a versatile architect, real estate developer, and creative strategist based in Los Angeles. She earned her Master of Architecture from SCI-Arc and her Executive MBA from UCLA Anderson. Before launching her practice in 2014, Lida honed her expertise at leading architectural firms in Southern California and New York.

Her multidisciplinary studio specializes in luxury residential design–build projects that thoughtfully weave together striking architectural forms and lush garden environments. Lida is deeply committed to sustainable, wellness-centered design. She emphasizes natural light, healthy materials, optimized acoustics, seamless indoor–outdoor flow, and energy-efficient systems to create homes that foster comfort, calm, and well-being.

Lida particularly thrives on designing complex, precision-oriented spaces like kitchens and master bathrooms, which have a profound impact on daily life. She is also well-versed in reimagining entire floor plans—skillfully transforming existing layouts into more functional, visually cohesive homes touching every room. Her Scandinavian-inspired, minimalist sensibility brings modern elegance and timelessness to every project.

On-site, Lida’s leadership is marked by proactive planning, clear coordination with subcontractors, consistent oversight, and a collaborative problem-solving style. Fluent in English and Farsi, she brings a holistic approach to enhancing living experiences—one community-enhancing project at a time.

Lida Mahabadi

Throughout my career, I have worked in Interior Design, Home Staging, Real Estate, and Residential and Multi-family Construction with diverse clients to help them transform their spaces into personalized havens that reflect their unique styles and requirements. With an innate understanding of color palettes, textures, and spatial arrangements, I strive to create harmonious environments that evoke both comfort and inspiration.

As a project director, I excel at overseeing the entire design process, from conceptualization to execution. I collaborate closely with clients, architects, and contractors to ensure seamless coordination and exceptional results. My comprehensive understanding of design principles and materials enables me to make informed decisions, source high-quality products, and optimize resources efficiently.

Outside of work I love to take in the outdoors, dine at the newest/trendiest restaurants and spend quality time with friends and family. I recently embarked on an incredible cross country road trip that opened to the natural beauty we take advantage of everyday.

San Francisco

Kristina Shelton

My journey in construction and architecture began at home, nurtured by a family deeply rooted in development. This early exposure led me to travel across 35+ countries and sample the architecture created by diverse cultures. After that I earned a Bachelor's degree in Architecture followed by a Master's from Pratt Institute in New York. Over 16 years in Los Angeles, I've curated a portfolio of builds, renovations, and expansions and have forged connections with clients that last well beyond project completion.

My profession combines my childhood dream with a deep satisfaction derived from creating a lasting legacy. With a keen eye for design and a love for watching concepts evolve into tangible structures, I enjoy the intricate blend of creativity and engineering that defines this field. Outside of design and architecture, I am mother to a spirited four-year-old. I cherish weekends spent exploring the outdoors.


Priyanka Chheda

After earning my Bachelor's Degree in Interior Design from Michigan State University, I began my career working for residential design companies, featuring home furnishings and accessories. After moving out west, I began working with a design firm, designing spec homes and taking on residential design clients. Since then, I’ve been very blessed to have built and maintained my own design business, which has been a success for many years. Over my many years of experience in space planning, color theory, and materials selection, I have served numerous happy clients, which is what fuels my fire for design and success.

In addition to my work as a designer, I am a proud mother of three sons in their early 20s, and am happily married to my husband, Dane. I am an animal lover and share my home with a small dog and a cat. In my free time I volunteer at the local SPCA, take long walks to the lake, go wine-tasting, and travel.

Kristie Ruddell

Here’s a quick sketch of my life to date: I’m originally from Chicago, was schooled in New York, and reconnected with my roots in Italy. I finally found my heart in San Francisco, where I've been for the past 13 years. I have over two decades experience working in design. I’m a passionate designer with a background in marketing design and UI/UX design for mobile apps. As a self-starter and team player, I’m proficient in taking a product from an idea to reality.

One of my greatest accomplishments was leaving the tech world to remodel and restore my 1940s Doelger duplex in Inner Sunset. It was a great opportunity to roll up my sleeves, put on my hard hat and become an interior designer. Since then, I’ve been hooked on remodeling. I’m proud to say that I’ve flipped three homes in five years. It's been eye-opening working in the 3-D real world and I'm here to stay!

I take my design inspiration from two fellow females. One is Dorothy Draper, one of the first female interior designers. I can relate to the challenges she must have faced in a male-dominated industry and the fact that she never gave up; her brave, colorful, and trend-breaking style is still relevant today. My other inspiration is Alison Victoria from HGTV’s “Windy City Rehab.” As a fellow Chicagoan, I can appreciate Alison Victoria’s desire to keep Chicago homes looking modern yet true to their roots. I find this far more visually rewarding than designing an interior with no connection to its past.

When I’m not behind my computer designing, I’m in the great outdoors hiking, running with my dog Dominic, playing the sax, photographing dragonflies, or redesigning my house.

Joelle Belmonte

I am a creative soul hailing from the sun-kissed shores of Southern California and currently residing in the vibrant Carlsbad/San Diego region. My journey in the world of design began a decade ago when I discovered my innate talent for furnishing vacation homes. This initial spark ignited a series of transformations that led me to explore different avenues, from staging homes for real estate ventures to skillfully fixing and revamping properties for real estate. Today, my expertise lies in residential design. That’s me in a nutshell!

A true So Cal native, my life revolves around the things I hold dear - my cherished relationships with family and friends and my love for outdoor sports that keep me going and lower my stress levels. I recently celebrated the joyous milestone of getting engaged and embracing the beauty of life. When i'm not working on design project you can find me honing my skills at beach volleyball, a tennis match, exploring scenic hiking trails, or gliding across the waters on a paddleboard.

Haley O'Neal

Partnerships

Mike Hermany

I love working with clients to help achieve the function and style that fits their lifestyle and personality. Only in finding your own design style can you be truly comfortable.

I was born and raised in the Central Valley and earned my Bachelor of Arts degree in Interior Design from California State University Sacramento. Since then, I have worked hands-on with a wide range of building and interior design materials in showrooms and retail stores, which has made me knowledgeable (and opinionated about!) all kinds of furniture, flooring, kitchen design, countertop materials, architectural elements, luxury door hardware, and plumbing products.

I enjoy working with architects, designers, and showrooms to specify the right product for the project and finding solutions to achieve the desired aesthetic. I recently started a home-staging business with my design partner, working with realtors and homeowners to maximize sales. I love taking a “what is this room for?” space and turning it into a functional and beautiful part of the home.

Outside of my professional experience in building and design, I have remodeled or built four homes and have found it exhilarating. I am always up for a new project and ready to learn “how to.” In my downtime, I love searching out and rehabbing vintage furniture. I enjoy cooking, trying new restaurants, and hanging out with family and friends.

Kellie Hoernlein

As a seasoned real estate speculator, I thrived in the competitive world of property acquisition and flipping. However, I soon recognized an inherent unfairness in the process: many sellers were losing the inherent value of their family homes. This inspired a powerful shift in my career. My mission became helping families preserve their hard-earned equity. I embarked on a journey to help families take control of their property flips. Today, by offering guidance, resources, and unwavering support, I seek to ensure that homeowners can retain the fruits of their labor rather than yielding them to investors.

When I am not at work, I enjoy traveling, spending time with family, and watching Northern California sports teams dominate those from other places (namely Southern California). ;-)

James Gordon

I have been in construction for 20 years; my career started out in Seattle, Washington building out commercial sites. When I moved to Newport Beach, California 15 years ago, I transitioned into residential construction. I quickly learned it was a more detailed and satisfying process; there is more detail and custom work involved, which can really makes the jobs fun.

I have been involved in everything from full ground-up construction to full remodels. I take pride in working closely with the developer or homeowner to build the dream home they are looking for, and ensure my crews and I are all on the same page regarding project vision and quality of work. Finish work in my eyes is the most important aspect of a great job: my team and I won’t leave a site until the final outcome is exactly the way it was drawn up.


I moved to Orange County to enjoy more of the outdoors and weather. I enjoy anything outdoors, like surfing, volleyball, hiking, camping, and taking my Golden Retriever to the beach for a swim.

Joel Rue

I’ve been designing homes and landscapes for over 20 years. I have had the experience of remodeling my own homes; in fact, I designed and built my own home from the ground up! I have a passion for architecture, design and our environment. This led me to degrees in Interior Architectural Design & Landscape Architecture, a LEED GA accreditation, and certifications as a ReScape Qualified Landscape Design Professional and ReScape Qualified Firescaping Professional. I’m a believer of Biophilic Design and our inherent need to be close to nature.

I’m a California native and the proud mother of three young adults, who are now living on their own. I like to spend my spare time with family and friends, which usually includes an outdoor activity, or working on a home project. Weekend escapes usually include going to the mountains, wine country, or the beach.

Corey Chetcuti

Megan Silver

Kevin Tang

With over 15 years of experience in the design world, I specialize in residential interior design and project management, with hundreds of completed interior design projects nationwide.

I graduated from the internationally acclaimed National Institute of Design with a Master's degree in fashion design. Having worked in the fashion industry for some well-known clothing brands, I decided to pursue my passion for interior design, which led to my certification and the creation of my own interior design business.

As an interior designer and project director, I take pride in my love for design, obsession with quality and attention to detail. Since I’m a true designer at heart, helping clients achieve their dream spaces is something I find fulfilling to the utmost.

During my free moments, you will find me spending time with my husband, my two daughters, and my 3 year old Maltipoo. I love to travel, hike, explore new cities and cultures, and try out new restaurants and wineries.

Austin

Namita Madan

I have a long and diverse background with 20+ years of professional experience, acquiring my design degree later in my career. As a result, I have both design and project management experience, a unique combination that helps to provide both strategic and creative guidance and deliver successful, beautiful projects on time and on budget.

I’ve completed over 30 projects in the last 18 months with Freemodel, from full-on remodels of all rooms (including opening walls) to just surface improvements. I don’t believe in a one-size-fits-all approach to design; I like to curate my choices carefully, keeping in mind the competitive landscape in the surrounding areas, design trends, the tastes of my clients, and most importantly, the strategic value of my choices and upgrades. I love a killer before-and-after shot and always try to go above and beyond for my clients.

I’m originally from South Africa and love a good braai, our version of a barbecue cookout. I’m a big sports enthusiast but mostly I love hanging out with my family and two little ones (which keep me very busy!). I just got back from a dream trip to Southern Africa with family and friends, where I toured five different countries, got charged by an elephant, and swam in the warm waters of the Indian Ocean. Ask me about it when we meet!

Marin

Melissa Jones

I’m a BRE-certified Real Estate Agent with 12 years of experience in realty administration, sales and interior design. I hold a Bachelor of Arts in Interior Design. Originally from Dubai, I moved to Southern California 21 years back. I love helping clients elevate aesthetics and add value to their homes. I work to eradicate complexities from real estate transactions and help people make timely and informed decisions. Whether color schemes, materials, tiles, textures, or full-home remodeling, I excel in deciphering exclusive design needs.

Besides this, I’m a single mom who derives her motivation from her kids! I strive to hit the ideal work-life balance and am a natural problem-solver who genuinely loves to help people. In my leisure time, I love to cook healthy yet tasty meals and grow fruits and vegetables in my own garden. I believe one person can make a difference and strive to be the one who does!

Rasha Bazzi

Keely James

I've always had a knack for creativity and a passion for transforming spaces, so diving into interior design felt like a natural fit for me. After studying interior architecture and design in college and gaining many years of experience in the industry, I decided to take the leap and start my own business, which has been incredibly rewarding. One of my favorite aspects of this job is the opportunity to work on unique projects that challenge me to think outside the box.

When I'm not busy with design projects, you can usually find me indulging in my other passions, like traveling to new places, trying new restaurants, or attending a concert or comedy show. These experiences often inspire my work and bring a sense of adventure to everything I do. Overall, I feel incredibly grateful to be able to do what I love every dayand help people turn their houses into homes they truly adore.


Krystin Krebs

I started remodeling homes at a very young age with my father. After graduating with an interior design degree and multiple certifications, I started my own business over 15 years ago. Today I am a designer, project manager, and an avid home renovator.

My projects have been in every sector from commercial to residential and from local projects to international projects. My intention is always to remodel each property in such a way that ensures peace of mind for the homeowner while providing an inspiring new space that fits future plans. The journey has been fulfilling with amazing projects and wonderful clients!

When I am taking a break from transforming homes, I am often walking in nature, traveling, or hanging out with family and friends at a coffee shop!

Belina Costa

I got into the interior design and renovation industry because I’ve always been fascinated by how spaces can transform the way people live and interact—and then how powerful it can be to transform those spaces. Over the years, I’ve had the opportunity to work on a variety of unique projects, from high-end residential makeovers to commercial design. I take pride in being able to manage every aspect of a project, from design and material selection to coordinating with subcontractors and overseeing construction.

I was drawn to presale renovations because they combine creativity with strategy, allowing me to help homeowners enhance their property’s value and appeal in the real estate market. I love working closely with clients to bring their visions into reality, whether it’s a custom kitchen renovation or a well-organized closet design.Outside of work, I love traveling and discovering new places, which often inspire my design aesthetic. I also enjoy spending time with my family and exploring new cuisines.

Houston

Selina Möller

I've grown organically into the real estate industry. From my Lego sets as a kid to my Architectural Digest subscription as a teenager to my exposure to construction projects via my contractor uncle, design and architecture have always been a part of my life. I have 20+ years' professional experience in design and construction in the residential, hospitality, retail, and commercial sectors. Over time, I've been able to incorporate my love of design into my work experience, delivering bespoke, beautiful projects that bring my clients' visions to life.

I'm a very detail-oriented person who likes to ask a lot of questions and get clarification from all the trades about the upcoming work. I find this context helps me proactively spot issues and resolve problems before they arise, through thoughtful design and planning. My favorite design styles are contemporary, transitional, coastal, modern, minimalist, Mediterranean, organic, industrial, and even art deco.

In my free time, I enjoy traveling and live music. I recently got into the sport of Barn Hunt with our two cocker spaniels, in which dogs search for humanely treated rats in specialty tubes in an enclosure with lots of hay bales and obstacles and time limits. I love it as much as my dogs do!



Maya Alyassini - Freemodel

Maya Alyassini

As a project manager and California Registered interior Designer, I have a wealth of knowledge in the field of interior design and am well-equipped to handle projects of varying sizes and complexities.

My approach to design is a mixture of dynamic and innovative; I always strive to create new spatial experiences that perfectly balance form and function. I love working closely with clients to understand their unique needs and preferences and use my expertise to deliver interior spaces that exceed their expectations.

With each project, I bring a high level of creativity, attention to detail, and professionalism. I am skilled at managing projects from start to finish, ensuring that every aspect of the design process is carefully considered and executed.

In my spare time, I enjoy spending time with my family and exploring different cultural and food scenes, as well as traveling for experiences and inspirations.

South Bay

Pandora Chok

Freemodel

I am obsessed with everything the mid-century movement has given us. Growing up, I wished to be a Bauhaus student, which inspired me to become an interior designer. At 23, I decided to take the courage to move to the US to finish my education and focus on my career (I'm originally from Venezuela, but a Cali girl at heart). Throughout my career, I have worked closely with top international architects and clients in-person and virtually across the Norcal Area, Austin, TX, and Mexico. Today, I have 5+ years of experience in residential and hospitality design; as a designer, I thrive on adding functionality to aesthetics and improving spaces.

I was made for sunny days, so for most of my free time, you will find me riding around Norcal with my husband on our motorcycle. I also enjoy spending time with my dogs, exploring new places, and learning about their culture through food. So if you need advice on where to eat or grab a coffee around the city, I am your girl!

Satsha Lopez-Jaimes

John Garner

I have over 30 years experience as an interior designer, which in my case includes architectural interior designing. I have diverse clients in the residential, hospitality, and healthcare industries, where I am able to apply my knowledge to a wide range of different projects. I have earned an Associate of Applied Arts Degree from The Art Institute of Houston and my certification from the Council for Interior Design Qualification (NCIDQ). I have designed for clients nationwide and also in the Middle East: Kuwait, Dubai, and Saudi.

My hobbies are creating desserts, gardening, and grilling—I love to cook all kinds of food! I enjoy traveling everywhere to study the different architecture and design from different countries and cultures.

Lavette Giordano

In 2011 I renovated my first home (gutted it to the studs) and have been addicted to remodeling ever since! I bought, renovated, and sold a few more homes after that and decided that I needed to get my real estate license. Since then, I have helped clients market-prep their homes for sale, and/or design and flip their spaces.

I love a beautiful open kitchen because it’s where I spend most of my off-time: teaching plant-based cooking, drinking great wine, and spending time with family and friends.

Juli Novotny

I’m a graduate from the West Valley Interior Design Program and have 12 years in the industry working in both Design/Build and Furniture/Accessories. Coming into design was a natural progression after working on several of my own personal projects.

I enjoy making my clients' spaces function better by providing them with awesome design solutions and making the building process as smooth as possible. Walt Disney once said, "Of all the things I've done, the most vital is coordinating the talents of those who work for us and pointing them toward a certain goal." Working with my clients and subcontractors and creating solutions for spaces they have struggled with gives me great joy. Your worst space is my best project!

I am a Bay Area Native and appreciate spending time with my family and friends. My two favorite people in the world are my kids Ellie and Tyler. Whether spending time at the ocean or hiking in the hills, being in nature is my ultimate escape. One of my top things to do is to watch the sunset with a great glass of wine.

Santa Cruz and Monterey

Debbie Lewis

Danielle Lake

My love for interior design started when I was a teenager: I was always focused on interior spaces and design elements. I was fascinated with how the right design elements coming together can positively impact the energy of a space and the people who live in it, which inspired me to pursue my degree in interior design.

My earlier career experience was focused on commercial and corporate facilities and campus planning in Silicon Valley. For the last 12 years my focus has been on residential design, remodeling, and project management. I specialize in space planning and specifications for kitchens, bathrooms, and whole home renovations. This has allowed me to work closely with clients to create their dream spaces and also enhance their home's value and curb appeal. I love what I do, and I also love guiding my clients to make great decisions with a seamless experience.

When I am not in project director / designer mode, I enjoy being by the beach and getting outside as much as possible, traveling to many places, spending time with family and friends, and gardening!

Dee Wise

I grew up in San Diego and moved to Northern Mexico for seven years when I was in middle school and high school. I would help out in my father’s construction firm in the summers whenever I could; I learned a lot from him and his crew at a very young age. I started out my construction career as a carpenter and have learned many trades after that. While I went to Business School to study Business Admin, I started working as a carpenter and have been applying my hands-on knowledge to projects ever since. I have been involved in every aspect of construction for over 20 years now.

l have been a licensed General Contractor for over 10 years and have been in construction for over 20 years. Looking at a project from start to completion gives me great satisfaction. I have worked on a vast amount of projects in San Diego and southern CA ranging from the North Park Observatory to multi-million dollar custom homes in Rancho Santa Fe. I studied Businsess Administration and am fluent in spanish. I grew up in San Diego and Northern Mexico. I am a 3rd generation contractor and building/remodeling is my passion.

Outside of work, I have three children, whom I am very close to. I love photography and I travel as much as possible.

Alfie Cendali

From my earliest days, I was raised by my mother (who remains an active artist) to appreciate the elements of design and workmanship in everything from architecture to textiles, furniture, and food, After graduating from Le Lycée Français in Southern California, I moved to Paris, where I studied Design and Art History. Eventually I landed in New York with a career as a photo stylist, during which time I married and had my first child.

After returning to California and having my second child, I soon found myself single again and on my own, so I decided to change careers. Running a food catering business from home allowed me to spend more time with my children. Eventually, I met Kevin Lennon, an expert contractor/builder. We married and began our new blended family. He had two prior children, and together we added one more. Five kids in total, and happily married to this day!

Early on, I acted as a consultant for my husband’s construction company, Lennon Design, and thus began my 30 year career in design and construction. Concurrently, I was an active interior designer, opening my own antique store in Venice, CA. My interior design services were retained by private individuals and professional establishments alike, while at the same time I created unique furniture and lighting fixtures. Through my retail business, I was recruited to design the entire build out of Apple TV’s “Tastemade” in Los Angeles, CA and Austin, TX, as well as PBS’ “America’s Test Kitchen” in the iconic Boston, MA seaport. Interior design/construction became my focus, and in time I closed my store to devote all of my energy to follow this path.

I welcome challenges, and I especially love projects that engage my design knowledge and sense of creativity. Freemodel provides me with an opportunity to check all the boxes and allows me to utilize the many skills I have acquired over the last 30 years: construction, spatial planning, and design.

Susan Lennon

My construction career started with an internship in college, in which I worked for a project executive in a heavy civil construction company. He had an infectious passion about both work and life. His joy, knowledge, and professionalism are traits that inspire me to this day. Since then, for over 15 years I’ve had the opportunity to work in project management in industry sectors such as residential, commercial, and public works. When I’m managing a project, whether in the heavy civil industry or in real estate, it’s always gratifying to see a job from its inception to completion.

Throughout my career, I’ve always been most passionate about helping people. The personal fulfillment I get from collaborating with clients, vendors, and contractors is what makes this line of work exciting and different. As individuals we’re all unique and so are construction projects. Two are never alike, and that’s always refreshing.

Outside of work, I enjoy watching sports, spending time with family and friends, and staying active by regular workouts, hiking, and biking.

Alex Lopez

Project DIrector

I have been an active interior designer in the Los Angeles/Orange County areas since 2017, renovating and styling homes from Beverly Hills to Newport Beach and central cities in between. I’ve also had an extensive corporate career in project management, but my passion for interior design led to my certification and the creation of my own interior design business.

As principal designer of my own firm, Green Luxe Design, I specialize in sustainable design, tailoring each project specifically to my clients’ needs. I am also an avid real estate investor who implicitly understands the complex buying and selling process, and feel that my well-rounded experience has led to success in my role as project director on the Freemodel team.

I’m proud of my philanthropic endeavors and work with New Hope Foundation as a grief counselor and with Walk With Sally, where I mentor children of parents with cancer.

Michele Armstrong

I actually started my career in IT, where working with PropTech companies such as Zillow piqued my interest in real estate. This led me to start purchasing and renovating properties as side projects. I later progressed to working full time at companies specializing in single family home renovations.

Living in South Florida, my favorite renovations include those where I can bring the outdoor aesthetic indoors, whether it be a water view or focus on the property landscaping. This includes adding windows or doors that bring in more light and increase these views. I enjoy renovating every part of a project, although bathrooms, kitchens, and patio / gardens I would say I enjoy the most.

Outside of work, I enjoy spending time with my family, traveling, and enjoying the South Florida lifestyle (snorkeling, diving, boating, golfing, biking).

Dan Buonocore - Freemodel

Dan Buonocore

Laura Klein

I got into the remodeling industry out of curiosity. After leaving culinary school, I realized I wasn't passionate about the restaurant industry from a culinary perspective. However, my interest in designing and building restaurants grew during my time as a Maintenance/Special Projects Manager. This role sparked my fascination with the intricacies of restaurant design and construction.

I’ve been immersed in the construction industry for 10 years, with 7 of those years dedicated to project management. This extensive experience has allowed me to work on both large, complex projects with high budgets and smaller, intricate renovations. My deep interest in interior design has enabled me to seamlessly blend both disciplines and bridge the gap between construction and design. I find great satisfaction in transforming spaces to better fit the needs and dreams of homeowners, creating environments that are both functional and inspiring.

Outside of work, I love traveling to gather inspiration, making art, and working on updates to our own home. These hobbies not only provide relaxation and creative outlets but also fuel my design ideas and keep me connected to evolving trends.

Maria Quirsola

Born and raised in New Orleans, I was surrounded by inspiring art and creativity. At age seven or so, I realized that a different furniture arrangement in my bedroom created a new "flow" or "vibe" that made me happy. My father was a skilled woodworker and a builder, and he taught me a lot about working with tools and construction. After studying interior design at the University of Montevallo and Jefferson State College in Alabama, I started my career as a freelance design consultant for real estate investment companies, helping them select ideal homes for renovation and choosing finishes. This role exposed me to the process of reconstruction and I gained a wealth of knowledge on building materials and tricks of the trades from the GC's and subcontractors I interacted with daily.

Over the years I discovered that my passion is giving new life to old things, whether it's buildings or the items inside. I love architectural details, historical objects, and artistic or handmade design pieces. I enjoy helping people live more happily by transforming their spaces to evoke that new vibe or refreshed feeling that I discovered as a child.

Kristi Weaver

I was born and raised in Oceanside, California and pursued my interior design dream at Design Institute of San Diego. After that I earned my Bachelor of Fine Arts degree. I’ve worked as a design consultant at a custom tile and stone showroom and designed and managed projects with various design and architectural firms throughout the coast of San Diego. With this wide range of experience, I realized that I loved interior design and decided to start my own business when moving to the Inland Empire.

When I'm not busy designing, I'm playing with my golden retriever Charlie, connecting with friends and family, traveling to new places, scoping out new restaurants, cooking, or simply snoozing under the warm sun at the beach.

Jamie Leong

I was born and raised in Santa Cruz County, where I grew up with passion for creativity and a love for arts including interior design. After changing careers multiple times and working in banking for six years, I decided I needed to take it back to my true passion and pursue interior design. And I have not looked back since. I’ve been walking, living, and breathing interior design for almost ten years!

I earned my Bachelor of Science degree in interior design from The Art Institute of CA, Silicon Valley. I’ve been working on residential projects since then, mostly minor commercial projects. I have worked in design firms around the Bay Area such as Burlingame, San Mateo and San Jose. Finding my way back home to Santa Cruz years ago, I have ventured out on my own.

Creating a beautiful and functional space is my ultimate goal. I’m an expert in interior detailing, space planning, architectural development, and learning new skills. As an interior designer I have learned to project-manage and learned that I enjoy that, too.

My favorite kind of days are family beach days! I consider any activity outdoors as being “for the win.” I believe in lazy Sundays filled with way too much coffee.



Marisa Barajas

My long-time love for model homes inspired me to stage my own homes for sale before I even knew what home staging was. Over the years, I have successfully prepared and sold four of my own personal residences, two before becoming a Professional Home Stager in 2003. Since then, I have consulted on millions of dollars worth of real estate sales and as a result, numerous clients have done the “happy dance” all the way to the bank. (Truth!)

Aside from managing private client projects, I have lent my skills to the small screen as a designer for two HGTV productions. Yes, I am responsible for those uncontrollable, O-M-G, ugly-cry moments that the network and audiences love.

On a personal note, I love to read, but since I’m always on the go, Audible is my best friend. I am a deep tissue massage connoisseur, enjoy a good yin yoga sesh, and love to travel with my not so mini-me who is starting her Freshman year at SDSU this Fall. Go Aztecs!

Alice Tam-Chan

Pierre Levesque

Along with my extensive experience working with a diverse range of customers in Uruguay, I have also gained valuable expertise in handling small renovations and building projects from scratch. Throughout my career, I have been involved in various small renovation projects, where I have worked closely with clients to transform an existing space into something fresh, modern, and functional. In addition to renovations, I have also had the privilege of collaborating with contractors, architects, and other professionals in building projects from the ground up. But whether it's a small remodel or a full construction, I believe that every design endeavor presents a unique opportunity to bring a client's vision to life. Well-designed interiors can have a transformative effect on individuals, promoting productivity, relaxation, and overall well-being.

In my leisure time, I embrace the opportunity to travel and draw inspiration from different cultures and design styles. Exploring new places and experiencing diverse architectural marvels fuels my creativity and enriches my perspective as an interior designer. Back at home, I enjoy the company of my partner and friends, often gathering around a delicious barbecue and cherishing the simple joys of life.



Maria Vargas

Over the years, I’ve worked on commercial interiors, space planning, custom furniture design, ergonomic product design, manufacturing, and remodeling of residential homes for the real estate market. My career in interior design provides me with the enjoyable opportunity to work on a full spectrum of interior environments. Starting in 2010, I worked with a company as an interior designer, stager, and project director. Eventually I took on the role of lead designer on multimillion dollar remodeling projects, updating homes for the resale market. My role was critical to the growth of the company as we moved from staging homes and project management to the renovation of dozens of homes at a time. I transitioned from being responsible for my own projects to the role of supervising the design team in the selection of all finishes, fixtures, and lighting for each individual home.

On a personal level, I became more serious about painting and drawing in 2010, and followed this passion by maintaining an art studio throughout my career. Living in Sonoma has allowed me to see clearly how much the natural environment influences my artwork. This observation directed me to study more about Biophilia, which is defined as the innate human instinct to connect with nature and other living beings. I am drawn to interpret this personal connection to nature in an abstract format, and discover new ways to let it play out in my work. I have a deep commitment to painting, which has taught me the importance of exploration and to value the many lessons along the way.

Sonoma

Louise Valeur

Taylor McKinney

As a project director for Freemodel, my goal is to always use creativity and logic to solve design problems. I am able to use the skills that I have acquired throughout my career as a designer/project manager. Although I received my degree in interior design, I decided also to pursue a career in teaching. As an elementary school teacher, I truly honed my organizational and communication skills! After many years of teaching, I circled back to design and started a small interior design company. These paths led me to the Freemodel team.

My family is a very important part of my life. We spend as much time together as possible traveling, playing board games, and enjoying the outdoors. Something that my husband, my two daughters, and I have always loved is dogs! We have been a part of several nonprofit K9 organizations and own a few dogs as well. As a family activity (and commitment), we served as Puppy Raisers for Guide Dogs for the Blind for many years. Currently I am involved in the Beagle Freedom Project, and recently fostered/adopted the cutest beagle from South Korea. Dogs give my family and me great love and joy!

Korey McKean

Seeing potential in a home is an ability I had as a child. I would paint and move furniture around in my parents’ house around the age 12. By high school, I was asked by my friends to help redecorate their rooms. Preparing for college, I already knew interior design was my passion, so I went for it: I obtained my BA in Interior Design and Architecture from Rocky Mountain College of Art and Design. My focus is to be a designer of sustainable but practical spaces. Japandi and mid century modern design are definitely my inspirations for most designs.

I also always wanted to practice real estate to help others find their dream home, so I decided to pair my degree with being a real estate agent and joined eXp Realty of Southern California Inc. Being part of both design and real estate, I have been able to help home buyers see the potential in homes they never imagined would work out. I am also a veteran, having served in the U.S. Army for 11 years as a parachute rigger stationed at Ft. Bragg, NC.

Aimee Amaya

I have an engineering degree and have been renovating and doing construction in San Francisco since 2001. I started by buying a 3-unit building in the city. I didn’t have the money to hire anyone, so I just started doing these renovations on my own. To do anything major, the guy at the building department said I would really need to have a general contractor’s license, so of course I got one!

I was mostly focused on multi-family apartment buildings and ADU's until recently. I’ve completely rebuilt numerous homes starting with completely new foundations and complete gut remodels. I have renovated well over 100 apartments and built over a dozen ADU's into existing apartment buildings.

In my free time, I like spending time with my 3 teenage kids and doing sports. These days, I have been riding my bikes a lot, mountain biking and road riding. Though my latest adventure has been trying to learn how to line dance. And I always like to travel to new destinations. I'm going to Prague this summer with my middle daughter.


Ryan Steele

As well as being a Freemodel project director, I am also a licensed real estate agent. As such, I have worked with many clients who are ready to sell their home but need support in order to prepare the home to be listed. This is where I shine! I pride myself on design sense, project management and estimating project budget and duration. The topping on the cake is the final outcome and the joy the renovated space brings to my clients.


One of my favorite projects was for a family whose mom had passed. They needed help with pre-sale renovation since they live outside the area and the home hadn't been renovated in its forty years. The family was completely blown away by the results and said their mother would have been so proud. The home was listed and went pending after one weekend of open houses.

After hours, I love to spend time with my family. My husband and I have three children who keep us very busy with sports and activities. In my free time I love to travel to Hawaii, Napa, and Lake County, where I enjoy water skiing, wake boarding and jet skiing. As an avid runner, I spend time running through neighborhoods admiring homes and getting ideas. I also enjoy downtime in my yard reading books and enjoying the sunshine.

Sheila Gilmore

As a child, I spent hours watching shows like Fixer Upper, captivated by the transformation of living spaces. I realized that the power to change people's lives by updating their living environments was something I yearned to make my life's work. I embarked on my college journey aspiring to become a civil engineer. But it soon became apparent that my true calling lay in interior design. After three years, I transferred to the School of Art and Design at Georgia State University to get my BFA in interior architecture and design.

Post-graduation, I relocated to Houston, where I landed my first job as an interior designer. I cherished the experience but felt a growing desire to integrate my passion for design with a comprehensive understanding of the construction realm. This led me on a new path into construction management. Joining Freemodel provides me with the perfect opportunity to leverage my background in interior design while gaining invaluable insights into construction processes.

When the work whistle isn't blowing, you can catch me on sister adventures, city escapades, trying out the newest restaurants and indulging in quiet reading sessions.



Anne-Marie Nguete

I’ve always had heart for creating homes and spaces that people can feel safe around and enjoy living in. Prior to my career doing design and renovations, I worked in construction and production through the oil and gas industry. This experience provided me with a strong sense of project management and operations, which has helped tremendously with real estate makeovers.

After years of working with companies, real estate agents, and clients on residential renovations, I started to realize that it wasn’t simply just about repairing and updating. Through working with each property, I learned to appreciate the different characteristics and aesthetics each house has to offer. Now, from the first walkthrough, I get excited about the potential each home has. Working in this field allows you to be creative and experimental while always learning something new.

When not working on a renovation, I enjoy good food, drink, and music. Whether it’s at home or at a winery, I love finding new inspiration and better ways and materials to improve properties.

Dallas-Ft. Worth

Derek Valencia

My love for home design started as a young child, when I would go to model homes and open houses with my parents. One project we visited was also a featured article on Houzz. It was then that I decided to further pursue my passion. In past years, I’ve designed interiors for award-winning architecture firms. This has been such a blessing as these experiences have enriched my knowledge and skills, giving me a deep understanding of creative flow, design in architecture, appropriate material selection, and the complex process of construction.

I approach designing spaces holistically. By taking careful consideration of a property’s environment, local influences, and the needs of the home’s future residents, I deliver highly functional, comfortable and delightful spaces.

Outside of work, I am also a full time mom and when I'm not home cooking, baking or designing, I like to go on hikes, walk on the beach, and take in classical music concerts. I am inspired constantly by the world we live in: art, nature, the ocean, and the night sky when the moon is full and the stars are bright.

Lisette Young

My interest and passion for design and architecture started at a young age. My Dad was an independent builder in the East Bay hills for over 25 years. At job sites I would look at the blueprints with him, and he would explain how the foundation would be poured and where the stairs would go. Now, with 20 years of real estate transactions under my belt, I have helped many sellers recreate their home to make it stand out amongst the competition and be the most desirable to the buyers. Selling your home is one of the biggest financial transactions you will make in your lifetime - and I strive to make the process not only financially beneficial, but as fun and stress-free as possible.

My favorite room in a house is the bedroom. It's so important to have that space be completely “me,” a place where I not only feel comfortable but also inspired - to start and end my day. I've always been a big fan of any outdoor space that I have. I've lived in places that just had a balcony, but I always make it welcoming and an extension of my style indoors.

Karyn Selby

I started my career 12 years ago on a construction crew. Thanks to my mentor, I learned to love remodeling, project managing, and real estate. I have enjoyed my career working in both real estate development and ibuying.

There is no better feeling in this line of work than when you walk into a house and you start to see your vision come together day by day. Providing top-level customer service is my daily motivation, and it always results in a good product.

After hours, I enjoy wine tasting, watching the 49ers win (!), and walking my two doodles with my wife.

Emmanuel Fortis

I have over 30 years of expertise in project management, and most recently have been focused on projects in pre-sale home remodeling and Interior design. I excel in working independently, problem solving, and heavy workloads; as such, I thrive in the fast-paced environment of pre-sale home remodeling.

When we’re not working, my husband and I can be found paddleboarding around the San Francisco Bay Area or visiting our daughter, who is off at college. I also volunteer at The Marine Mammal Center where I help to rescue sea lions and elephant seals.

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Northern California