“As a fellow Chicagoan, I can appreciate Alison Victoria’s (HGTV’s “Windy City Rehab”) desire to keep Chicago homes looking modern yet true to their roots. I find this far more visually rewarding than designing an interior with no connection to its past.”
Here’s a quick sketch of my life to date: I’m originally from Chicago, was schooled in New York, and reconnected with my roots in Italy. I finally found my heart in San Francisco, where I've been for the past 13 years. I have over two decades experience working in design. I’m a passionate designer with a background in marketing design and UI/UX design for mobile apps. As a self-starter and team player, I’m proficient in taking a product from an idea to reality.
One of my greatest accomplishments was leaving the tech world to remodel and restore my 1940s Doelger duplex in Inner Sunset. It was a great opportunity to roll up my sleeves, put on my hard hat and become an interior designer. Since then, I’ve been hooked on remodeling. I’m proud to say that I’ve flipped three homes in five years. It's been eye-opening working in the 3-D real world and I'm here to stay!
I take my design inspiration from two fellow females. One is Dorothy Draper, one of the first female interior designers. I can relate to the challenges she must have faced in a male-dominated industry and the fact that she never gave up; her brave, colorful, and trend-breaking style is still relevant today. My other inspiration is Alison Victoria from HGTV’s “Windy City Rehab.” As a fellow Chicagoan, I can appreciate Alison Victoria’s desire to keep Chicago homes looking modern yet true to their roots. I find this far more visually rewarding than designing an interior with no connection to its past.
When I’m not behind my computer designing, I’m in the great outdoors hiking, running with my dog Dominic, playing the sax, photographing dragonflies, or redesigning my house.
Projects
Kudos from Clients
Dan Risman Jones
Ascend Real Estate
"Joelle did an amazing job. She was thoughtful on all the finishes and helped pull out the design work so the home looked custom and bespoke. One of the things I like about Freemodel is they don't use pre-planned finishes, so each home looks custom when doing a remodel."
Gary Newman
Holmes Burrell
“I have been texting with the homeowners (about Joelle), they are very thrilled with all aspects of the relationship. Daily photos, your negotiations with vendors, communication, responsiveness have all been pointed out by them. Keep up the great work!”
Jean Joh
Perisson Real Estate, Inc.
"I have to say that Joelle has been FANTASTIC with my listing in San Francisco. She’s been flexible, courteous, hard-working, responsive and communicative, and if everyone at Freemodel works like her, I will be happy to recommend your services to all of my clients."
Patrick Steele
Homeowner
"The service from start to finish was incredible. Joelle is a dream."