“I am obsessed with giving properties new life, because homes are the settings where our lives play out.”
My name is Lara Richmond and I am a Project Manager and Interior Designer based in the San Francisco East Bay. I have been remodeling homes for 15 years across markets in Washington, D.C., New York, and San Francisco. I fell in love with residential remodeling during the renovation of my first home, and moved on to study design and architecture at George Washington University. I believe that our external environment has a tremendous impact on our emotional and physical well-being, and I feel good every day about helping people create beautiful and functional spaces for themselves and their families.
I live in a mid-century house in the hills with my husband and our youngest of three boys. With two children launched, I now have more time to travel, see friends, and work on my own home projects. With a fixer-upper of my own, I am never short of weekend activities! I also enjoy all that northern California has to offer, including beaches, wine-tasting, and hiking in the majestic redwood forests.
Projects
Kudos from Clients
Andrea Schlosser
Abio Properties
"Lara, thanks for your hard work here. I’ve appreciated your correspondence and style of work and your adherence to the timeline. I can’t wait to take it to market and get the homeowner the best possible price!”
Rayne Palmer
Better Homes and Gardens Reliance Partners
"You’re kinda a genius, you know that right?"
Sandy K.
Homeowner
"Oh my goodness! It looks great! Thank you Lara and your team! We certainly made the right choice in selecting you to handle this challenge. And thanks for your patience with the neighbors!"
Kathleen Crandall
Better Homes and Gardens Reliance Partners
"Lara is a superstar. If you could clone her, your company will be even more successful!”
Pam Vande K.
Homeowner
"Thank you so much for the amazing work that you did in our house. We appreciated the respect that you showed for our family home, and the vision that you had to highlight all of it's unique and beautiful features. We received information throughout the project and every week had a summary with photos of the progress along the way. We were kept informed of any changes, any new ideas and ways to make the house ready for sale. We felt that the spirit of the house stayed intact and prospective buyers would feel the same love and appreciation that we have for this special home thanks to your efforts."
Oakland, CA
Homeowner
"Overall the project was handled very well. We are very pleased with the large remodel. The results were beautiful."
Negar Souza
Red Oak Realty
"My PM Lara was incredible. We worked brilliantly together and she was communicative, great at punting when things arose neither of us expected and collaborative. All important when dealing with a project of our size."
Paul Weick
Homeowner
"Freemodel performed an incredible transformation of our family home before we put it up for sale. Their business model is perfect for homeowners to effectively 'flip' their own home before selling. The work was done well and in a timely manner. The whole process was easy, and we received weekly updates on the project."
Sarah Ridge
District Homes
"Lara Richmond from Freemodel was a lifesaving Goddess! I cannot recommend her highly enough. As a realtor I depend upon project managers who can integrate seamlessly with my aesthetic, timeline, communication style and energy level. I also need them to be able to work with my clients, honoring their vision and emotional needs. Selling a home is stressful for everyone involved, drama and personality are not needed in the process and Lara is the source of calming and reason. Her design skills are excellent. Her experience is stellar. I will use her again and again!"
Jonisha Smith
Better Homes and Gardens Real Estate
"Freemodel has a seamless, easy, straightforward process that helps make the selling process so easy for my clients. The expertise, professionalism, and the results all exceed my expectations each time. My clients have let me know that the value add from Freemodel is standout and helped make the sell of their homes much easier. I have had great experiences with Lara (she's phenomenal) and her number of years and impressive resume in design and consulting shows in each listing that I've done with her. I will continue to use Freemodel and recommend them to all."
Josh F.
Homeowner
"This project was tough for our family emotionally. Our needs were met with great enthusiasm to present the home in the best way possible. Lara was able to help us find a good balance to meet our needs. It was clear from the initial design and plan, the attention to detail is a built in part of the process. Lara and our realtor Don Adamson (Red Oak Realty) worked as a team to keep the project moving. Because the age of the home, unexpected subprojects were discovered and presented with options to remedy. We felt safe with the project team's decisions as we worked through the issues. Lara also created a scheduled update (email sometimes including photos) she provided weekly. I have enjoyed the time involved in this project. Lara and her team were impressive. The end result is a clear representation of this effort. Thank You"
Laurie A.
Homeowner
"Lara did such a great job. We needed someone to create a cohesive design in our well-loved home. We are getting a great response to the house and are so glad we went with Freemodel."
Abiud D.
Homeowner
"The work was done very quickly and well."
Ernesto D.
Homeowner
"Working with Freemodel was a fantastic experience. The team they brought in was skilled and professional, and they offered excellent suggestions that truly enhanced the beauty of the house. The quality of their work was outstanding, and they were always receptive to my feedback. I also appreciated how responsive and easy they were to collaborate with throughout the entire process."
Margo Schueler
Homeowner
"Terrific design guidance from Project Director Lara Richmond. She was flexible with adjustments as needed and delivered the project on time and on budget."